The #happyplateSG community initiative raised food waste awareness in Singapore by rallying the public to upload photos of their empty plates on Instagram with the hashtag #happyplateSG. 

For every three photo uploads, Electrolux donated a Happy Food Bundle to The Food Bank Singapore – and together with the help of volunteers they managed to pack and distribute these Happy Food Bundles to 1,000 families in need.

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Logo Creation, Recipe Book Layout and Design